Data democratization is important to an organization because it ensures an effective and efficient method of providing all users, regardless of technical expertise, the ability to analyze readily accessible and reliable data to influence data-driven decisions and drive real-time insights. 

This eliminates the frustration of requesting access, sorting information, or reaching out to IT for help. The organizational incentives are clear: functional business units are able and empowered to make informed data-driven decisions on their own—and, in so doing, boost productivity across the enterprise.